PPG - Brickyard 400 Presented by PPG

I worked with the amazing folks at PMI to create this motion graphic ad for the Brickyard 400 presented by PPG. We were short for time and started without any licensed materials other than the raw read through from the drivers, so for the first time ever, I folded generative images into the pre production phase to create source images that I used in my styleframes. The designs themselves were mine, but we needed images of pit crews and race day activities that we wouldn’t have access to until later in the process. Once the assets were provided we swapped them out in the final render. Definitely an interesting way to not feel terrible about tools like Midjourney existing in our industry.