Pfizer - Human / Charlie

Another collaboration with Hero 4 Hire, this time for Pfizer Oncology. As a leader in oncological pharmaceutical development, Pfizer has a large presence at various trade shows in that field. This project started out innocently enough as just an update to an existing animation used in their trade show and conference booths. The character in the original was a static asset and the video leaned heavily into a really strong design with beautiful lighting and materials. The client wanted to push toward a walking / acting / living character, existing in a reasonably realistic environment. That meant taking the project into a Maya, rigging the character and their anatomy, and rendering it all in Arnold.

The animation schedule got compressed by an extended look development phase, and the tackling of some technical issues rigging the complex anatomy, so I had to rely on a good amount of mocap to get it all wrapped up. The character was eventually named Charlie and was eventually used in several other conference videos as well as social media ads for upcoming conferences.